Parkme

🔎User Interviews

Participants: Urban car owners, working professionals
Method: Qualitative interviews
Key Questions:

• How often do you face parking issues?

• How much time do you spend searching for parking?

• How do you currently find parking spots?

• What payment methods do you prefer?

• Have you used any parking apps before?

💡User Research Insights

• Users spend 10–25 minutes searching for parking

• Most rely on Google Maps or driving around

• Parking tickets and manual payment feel outdated

• Users strongly prefer UPI or card payments

• Parking experience impacts overall trip mood

👉 Key Insights

• Finding parking is more stressful than driving

• Real-time availability is critical

• Cashless payment is no longer optional

• Clear navigation inside parking lots is missing

• Users want minimal interaction and quick exits

🎯Business Goals

• Reduce time spent searching for parking

• Improve parking availability visibility

• Enable cashless and faster payments

• Provide a smooth, stress-free parking experience

• Reduce traffic caused by random parking

🎨Visual Design

• Clean, minimal UI for quick decisions

• High-contrast maps and icons

• Simple typography for readability while driving

• Functional color coding for availability status

Low-fidelity Wireframes

High-fidelity